Benedetta Celeste is currently pursuing a Master’s in Statistics and Information Management, specializing in Data Analytics, at NOVA IMS. She holds a Bachelor’s degree in Statistical Sciences, Economics and Management from the University of Bologna, where she graduated with highest honors. Her academic and professional interests focus on data analysis, applied statistics, and market research, with particular emphasis on time series analysis, clustering, and data analytics. She is the author and co-author of scientific work in statistics and presented research on time series clustering of music diffusion at the international IFCS 2026 conference in Milan. She also has experience in market trend analysis projects at Update Group, as well as in audit and management control processes at JEBO – Junior Enterprise Bologna.