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Executive Master Degree Program in Data-driven Innovation and Entrepreneurship

Headerssite2025 Level3

Executive Master Degree Program in Data-driven
Innovation and Entrepreneurship

Lead the way in innovation and create new business opportunities.

The Executive Master's in Data-Driven Innovation and Entrepreneurship is designed to prepare leaders, managers, and entrepreneurs to develop innovative solutions, explore new business opportunities, and transform data and artificial intelligence into a competitive advantage.

This executive program is aligned with current trends in technological innovation, design thinking, analytics, digital entrepreneurship, value creation, and the development of new business models, offering training that combines a strong practical component, with real case studies and applied projects, and a solid strategic framework.

NOVA IMS's connection to the market and the innovation ecosystem ensures a dynamic learning environment, allowing the application of innovation methodologies and data-driven solutions to real business challenges.

Applications for this program are open between April 13th and May 13th, 2026. To apply, click here.

The 2026-27 academic year for this Executive Master Degree program begins in September 2026.

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    Length and ECTS

    2 semester
    (60 ECTS)

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    Fall Semester Schedule

    Friday 6PM to 10PM
    Saturday 9AM to 1PM

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    Start Date

    September
    2026

Partner Entities

  • jmv
    JMV
  • Startup Lisboa
    Associação para a Inovação e Empreendedorismo de Lisboa
  • Tema Central
    Tema Central
  • Ivity
    Ivity
  • ageas
    Ageas
  • 3cket
    3cket
  • Impresa
    Impresa
  • DareData
    DareData
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Curricular
Unit		 Program Annual Prize
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Who is it for?

This course is aimed at senior executives, managers, decision-makers, and professionals from public and private institutions who want to understand and apply the potential of data, advanced analytics, and artificial intelligence in defining, developing, and implementing innovation strategies and new business models.

It is also suitable for entrepreneurs, professionals responsible for digital transformation, and those who wish to update or deepen their skills in business analytics, business modeling, applied creativity, development of innovative solutions, and leadership of data-driven projects, strengthening their ability to make evidence-based decisions, identify market opportunities, and lead teams in a competitive and rapidly evolving environment.

Bridge Room
This Program is taught in person, and classes are held in the hybrid classroom (Bridge Room) at NOVA IMS. This unique and innovative space offers students who are occasionally unable to attend in person the flexibility to follow the course with an experience equivalent to that of an in-person session.
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Goals

The course aims to train specialists capable of:

  • Understanding the fundamental principles of technological innovation and entrepreneurship, including market concepts, feasibility, and product development;

  • Analyzing emerging technology trends to identify innovation opportunities;

  • Developing and validating business models using tools such as the Business Model Canvas, Value Creation Wheel, and Lean Startup;

  • Applying design thinking methodologies to solve complex problems and develop creative solutions;

  • Building prototypes of innovative products or services and conduct testing with potential users;

  • Developing go-to-market and growth strategies for tech startups;

  • Demonstrating communication and negotiation skills to pitch innovative ideas to investors and stakeholders;

  • Collaborating in interdisciplinary teams to co-create innovative solutions.

What makes this program unique

Benefits for Your Professional Development

  • Understand and master the principles of technological innovation, entrepreneurship and data‑driven value creation
  • Develop and validate business models using leading frameworks and data‑driven approaches
  • Build leadership, teamwork and project‑management capabilities for innovation and transformation initiatives

Impact on Your Organization

  • Strengthen the organization’s ability to create, implement and scale data‑driven innovation initiatives
  • Equip teams to strategically use analytical tools, AI, prototyping and innovation methodologies
  • Generate sustainable organizational impact through data‑driven innovation and continuous value creation

Partners

Collaboration with incubators, accelerators, tech companies and public‑sector organizations, enabling participants to work on applied projects connected to the entrepreneurial ecosystem and data‑driven innovation.

Faculty

A faculty team with proven experience in innovation, analytics, leadership and internationalization, integrated within an institution that includes researchers ranked among the Top 2% Scientists worldwide.

Applied labs

Hands-on learning through projects developed in collaboration with the NOVA Innovation and Analytics Lab, applying data, artificial intelligence, and innovation methodologies to the creation and validation of new businesses and solutions that make a real difference.

LAB IA

Program Overview

The Executive Master's in Data-Driven Innovation and Entrepreneurship prepares professionals to lead innovation processes, value creation, and new business development based on data, science, and artificial intelligence. In an increasingly competitive, digital, and information-driven business environment, this program trains leaders capable of transforming analytical insights into opportunities, strategic decisions, and projects with a real impact on organizations and the entrepreneurial ecosystem.

With a practical, interdisciplinary, and highly applied approach, the program combines:

  • Design thinking techniques, innovation, and value creation models to transform ideas into concrete solutions relevant to the market.
  • Business analytics tools and data-driven methodologies, essential for informing strategic decisions and identifying growth opportunities.
  • Development and validation of business models, including Business Model Canvas, Value Creation Wheel, and Lean Startup, focused on scalability and sustainability.
  • Applied knowledge in financing, developing, and managing startups and innovation projects, with a focus on growth and internationalization strategies.
  • Leadership, communication, negotiation, and change management skills, fundamental for leading teams and business transformation processes.

Participants work on real cases, collaborative projects, and organizational challenges, benefiting from NOVA IMS's strong connection to innovation, companies, and the entrepreneurial ecosystem, as well as from state-of-the-art methodologies, environments, and tools.

This program is not just about learning concepts: it is about transforming data into opportunities, ideas into businesses, knowledge into impact, and innovation into sustainable value.

The course is taught in person, and classes are held in the hybrid classroom (Bridge Room) at NOVA IMS. This unique and innovative space offers students who are occasionally unable to attend in person the flexibility to follow the course with an experience equivalent to that of an in-person session.

The language of instruction is Portuguese; however, if there are foreign students or teachers, classes will be taught in English.

Study plan

The study plan corresponds to 60 ECTS, in a total of 8 course units and a Final Project:

Course Units

  • Brand Building in the Digital Age
  • Design Thinking for Data Driven Innovation
  • Final Work Project
  • Funding New Ventures and Growth Strategies
  • Innovation and Value Creation Wheel
  • Leadership, Change and Impact
  • Leading Entrepreneurial Teams and Organizations
  • New Horizons
  • Strategic Management and International Expansion
Course Unit
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Faculty

Admissions and fees

Applications are evaluated by the Admissions' Jury Panel of NOVA IMS, which seeks candidates with relevant professional experience, leadership skills, and a strong motivation to learn and apply advanced knowledge. This process ensures that each class is composed of professionals capable of contributing to a dynamic and collaborative learning environment.

Applications phase

Applications for this program are open between April 13th and May 13th, 2026. To apply, click here.

  • Application

    Entry Requirements

    To enter this program, applicants must meet the following requirements:

    • Hold a bachelor's degree;
    • Be proficient in English;
    • Have at least 5 years of professional experience relevant to the course or related areas.

    Application Fee

    The fee of the application is €51. The application can only be considered after the payment of the application fee, within the stipulated period, non-refundable in case of withdrawal or non-admission in the program.

  • Registration Fee

    After being admitted to the program and upon confirmation of enrollment, the applicant must make a payment of a pre-registration fee (around one week after the admission result announcement), deductible in this postgraduate program's tuition fee, non-refundable in case of withdrawal, with the following value:

    • €1.250 for applicants with a nationality from a European Union member country;
    • €2.500 for applicants of other nationalities, unless their registration fee is provided by an official entity.

    Upon registration, students should make the following payments:

    • €35 - for enrollment fee (the value is updated annually);
    • €1.40 - for annual school insurance (the value is updated annually).

  • Fees

    Tuition Fee

    The tuition fee of this executive master program is:

    • € 12.000, for applicants with a nationality from a European Union member country;
    • € 15.000, for applicants of other nationalities.

    Included in the tuition fee: parking, coffee break, lunch/dinner.

    Tuition fee payment dates

    Tuition fees may be paid in full or in six installments, with the following payment dates:

    Full payment September 25th to 30th, 2026.

    Payment in six installments:

    • September 25 to 30, 2026 (corresponding to 25% of the tuition fee);
    • November 25 to 30, 2026 (corresponding to 15% of the tuition fee);
    • January 25 to 31, 2027 (corresponding to 15% of the tuition fee);
    • March 25 to 31, 2027 (corresponding to 15% of the tuition fee);
    • From May 25 to 31, 2027 (corresponding to 15% of the tuition fee);
    • From July 25 to 31, 2027 (corresponding to 15% of the tuition fee).

Discounts

  • Financial discount: students who choose to pay the tuition fee in a single payment have a 2,5% discount on the payable amount.
  • NOVA IMS’ alumni who have completed a bachelor's, postgraduate, master's, or doctoral degree at NOVA IMS have a 20% discount on tuition fee, cumulative with the financial discount.
  • Companies that finance the program to at least 2 employees, in the same academic year, have a 10% discount on the tuition fee. This discount is not cumulative with other discounts.
  • Companies that finance the program to 3 or more employees, in the same academic year, have a 20% discount on the tuition fee. This discount is not cumulative with other discounts.
  • Employees of JMV, Associação para a Inovação e Empreendedorismo de Lisboa, Tema Central, Ivity, Ageas, 3cket, Impresa, DareData and Plot benefit from a 10% discount on the tuition fee, not cumulative with other discounts.

FAQ

Do you have a question? Explore the most frequently asked questions and find the answer here! If you still have unanswered questions, please contact us!

  • Applications

    When can I apply?

    It is only possible to submit the application during its applications phase. However, you can fill the application form at any time, submitting it when the applications phase starts.

    How can I apply?

    The applications are submitted online, in NOVA IMS’ Applications Portal.

    To submit their application, the applicants must register in the Portal, fill the form, upload your Curriculum Vitae, choose the program and pay the application fee in the Portal. The application process is the same for all the applicants, national or international.

    Which documents are required?

    The required documents for the application process are the Curriculum Vitae and the Academic Degree certificate (in DOC or PDF format).

    How do I convert a file to .PDF?

    Here is a list of websites where you can convert files to the pdf format, as a reference:

    Is there an application fee?

    The application fee is €51 in the academic year 2026-2027. The payment of the application fee will be made during the application process in the Applications’ Portal, through bank transfer/ATM reference, MBWay, PayPal or Visa. The application will only be considered successfully submitted after the payment of the application fee, within the stipulated time. It’s non-refundable in case of withdrawal or non-admission in the program.

    Can I apply to more than one program?

    You can apply to a maximum of 2 programs per application phase, by paying the application fee for each program, that is, the application to 1 program equals the payment of 1 application fee, the application to 2 programs equals the payment of 2 application fees.

    In the application form, a Tax Identification Number is requested. What is Tax Identification Number? I don’t have one, what should I put in that blank field?

    In Portugal, the Tax Identification Number is required to identify a taxable entity or person, in tax declarations or financial transactions. If you don’t have a Tax ID Number or similar, please put “999999999” in that field of the application form.

    What should I write in the field: “Goals/motivation to apply to this program”?

    In this field, please mention:

    • In which way your background (academic and professional) fits the program;
    • What are your short-term professional goals;
    • What are your expectations with the attendance of this program.

  • Admission

    How does the selection process work?

    The selection process is based on the assessment of each candidate’s academic and professional background. An additional interview may be conducted during the process. All candidates who reach the final stage will have a mandatory interview with the program coordinator(s).

    In case I am contacted for an interview, can it be held at distance?

    Yes, the interview can be held at distance, preferably via Teams.

    When will I know the result of the application?

    The result of the application will be known, through email, in the date to be announced in the confirmation of submitted application email and/or by the Admissions’ Jury/Programs Manager.

    I was admitted in the program. What’s the next step?

    In case of admission, the applicant must make the payment of the pre-registration fee (around 1 week after the result announcement), until its deadline, in NOVA IMS’ Applications Portal and upload the diploma or other certificate of his latest qualification (example: Bachelor’s degree, Master’s degree or PhD).

    Can I attend more than one program by academic year?

    Yes, you may attend two programs per school year, although it’s not recommended.

    I was admitted in two programs, but I only intend to attend one. What should I do?

    In case of admission to two programs, the candidate will have to choose, in the Application Portal, the program in which they intend to attend. After choosing the desired program and paying the pre-registration fee, you must select the option "Withdrawal" in the 2nd program in which you do not intend to attend. Thus, your vacancy is available to a candidate on the Waiting List.

    I'm on the Waiting List. Can I still be admitted?

    Since it is possible for candidates to apply for two programs per application phase, there will be cases where the same candidate has been admitted to both programs, but intends to join only one. In these cases and if the limit number of vacancies is not completed, the remaining vacancy will be assigned to a candidate on the Waiting List.

    I intend the invoice for the payment of the application / pre-registration fees.

    The Invoice-Receipt will be available in this Applications’ Portal up to 2 business days after the payment, in the tab "Billing/Treasury".

    I was admitted in the program, but I need visa. What should I do?

    NOVA IMS can issue a document that proves admission in the program, that will be sent to the student. The document will only be issued or provided after the payment of the pre-registration fee. Regardless of issuance the document, the student must contact the Portuguese Embassy or Consulate in their country to get more information.

  • Other Informations

    Is this program taught in Portuguese or English?

    The language of instruction is Portuguese; however, if there are foreign students or teachers, classes will be taught in English.

    Is it possible to park on campus?

    Parking is included in the tuition. There are several parking areas on campus and near NOVA IMS.

Applications and Contacts

Applications:

Applications for this program are open between April 13th and May 13th, 2026. To apply, click here.

For more information about this course, please contact:

Renata Barateiro

Marketing and Admissions Coordinator for Executive Education
Marketing & Admissions Department

+351 213 828 619

executive@novaims.unl.pt

Regulations and Accreditations

  • A3ES
  • DGES – Registration number R/A-CR 79/2025 on 04-04-2025.