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NOVA Marketing Analytics Lab
Areas
Development of high-impact projects using neuromarketing, consumer sciences, data science and artificial intelligence in the areas of digital marketing and e-commerce, customer experience design, customer loyalty management, brand image, sustainability and healty habits.
Mission
Research that matters - Develop high-level research in the field of analytical marketing and data-driven marketing, generating insights for companies as well as society.
Objectives
The Marketing Lab is a laboratory that works with multidisciplinary teams developing research projects in the areas of analytical marketing and data driven marketing. Based on real market data and quantitative insights derived from areas such as neuromarketing, consumer behavior and data science to generate relevant outputs for both academic and business contexts.
