The NOVA Media & Analytics Lab develops innovative solutions for the media sector by combining data, design and Consumer Behavior. The lab focuses on value creation, digital experience and the transformation of the media ecosystem.
NOVA Media & Analytics Lab
NOVA Media & Analytics Lab
Mission
Drive innovation in the media sector through the application of Data Science, Design Thinking and Consumer Behavior analysis, supporting the development of people-centered solutions that address current industry challenges.
Skillset
- Design Thinking & Data Design Thinking
- Ciência de Dados & Business Intelligence
- Behavioral & Consumer Insights
- Storytelling & Comunicação Visual
- Prototipagem de Serviços & Soluções Digitais
Projects
- Deep Dive Design Thinking – “Young People and the News”
Exploration of young people’s preferences and behaviors in news consumption, including field research, ideation workshops, prototyping and user testing. - Business Intelligence Project – “Value Creation Through Data”
Integration and analysis of multichannel media data, identification of patterns and trends, and development of dashboards and strategic insights. - Digital Consumer Behavior & Neuromarketing – “Digital Experience & Value Creation”
Analysis of user behavior on digital platforms, neuromarketing studies and optimization of personalized digital experiences. - Workshops, Mentorships & Innovation Events
Regular activities involving Impresa professionals, external experts and NOVA IMS students, promoting knowledge transfer and collaborative learning.
