NOVA Media & Analytics Lab

The NOVA Media & Analytics Lab develops innovative solutions for the media sector by combining data, design and Consumer Behavior. The lab focuses on value creation, digital experience and the transformation of the media ecosystem.

Mission

To drive innovation in the media sector through Data Science, Design Thinking and consumer insights, creating people-centred solutions that foster a more informed, inclusive and sustainable media ecosystem.

Skillset

Design Thinking & Data Design Thinking
Data Science & Business Intelligence
Behavioral & Consumer Insights
Storytelling & Visual Communication
Service & Digital Solution Prototyping

Projects

Deep Dive Design Thinking – “Young People and the News”
Exploration of young people’s preferences and behaviors in news consumption, including field research, ideation workshops, prototyping and user testing.
Business Intelligence Project – “Value Creation Through Data”
Integration and analysis of multichannel media data, identification of patterns and trends, and development of dashboards and strategic insights.
Digital Consumer Behavior & Neuromarketing – “Digital Experience & Value Creation”
Analysis of user behavior on digital platforms, neuromarketing studies and optimization of personalized digital experiences.
Workshops, Mentorships & Innovation Events
Regular activities involving Impresa professionals, external experts and NOVA IMS students, promoting knowledge transfer and collaborative learning.