If you work in tourism, culture, or heritage management, this program offers a response to the need to modernize experiences, manage flows, protect assets, and demonstrate impact.
By participating in this program, you will acquire the skills needed to lead transformations based on data, digital tools, and AI - directly addressing the changes observed in the sector, the need to create new destination‑management profiles, the ongoing pursuit of sustainability, and the growing opportunity to build smarter destinations based on evidence rather than intuition.
The program is structured around a real case study, allowing training in conditions that reflect the complexity of operations with high cultural value and natural heritage. The richness of contributions to this program is its defining characteristic, with strategic partners from all areas - from technology to practical sector knowledge, as well as national policy guidance.
By the end of the program, you will leave with practical knowledge to design, manage, and digitally transform tourism and the experiences it provides, along with concrete outputs: an applied project with real implementation potential, which you can (and should) use within your organization.
Partners: Applied projects developed with public entities and technology companies, bringing training closer to the real challenges faced by cities.
Applied Labs: Hands‑on learning through projects developed in collaboration with NOVA Cidade Urban Analytics Lab, applying urban data to real contexts.
Bridge Room: Hybrid format ensured by the Bridge Room, a pioneering room in Portugal. Pedagogical model aligned with the EDGE pedagogical strategy.
Faculty: Professors with academic and applied experience in urban intelligence, within an institution that includes researchers recognized in the Top 2% Scientists.
