The Postgraduate Program in Customer Experience equips professionals to turn data into strategic insights and design experiences that place the customer at the heart of marketing strategy. Designed to address the challenges of the digital era, the program blends analytical reasoning, strategic thinking and creativity, providing a solid and up-to-date foundation in Consumer Behavior, UX Research, marketing information management and customer experience optimization across the entire customer journey. Students work on projects that combine data analysis and market research to develop innovative, results-driven solutions for real-world business contexts.
This Postgraduate program gives access to the Master's Degree Program in Data-Driven Marketing, with a specialization in Customer Experience.
The vacancies for this program have already been filled. Information regarding the opening of applications for the next academic year 2027/2028 will be published soon. You can also view the remaining programs with applications open until July 16th, here.